When you see a striking video ad that hooks you in the first few seconds, the behind-the-scenes tools that created it probably fade from your mind. Yet, from our side of the video production world, we know how crucial every piece of gear can be.
If you’re gearing up to showcase your product, brand, or service in a video, you’re most likely asking—
“What gear do I actually need to get that professional feel?”
Clients come to us with that question day in and day out. That’s why we’re laying it all out in this post—what’s essential to crafting a sharp, polished ad, and how we make the whole process seamless by managing every element under one roof.
Ready to dive in?
Why Great Gear Boosts Your Ads
An online video ad has one mission—stop the scroll and grab eyes.
When the lighting’s flat, the audio buzzes, or the frame jumps, that moment slips away. Viewers size up your brand in a hevideoartbeat, and rough production reads as rough trust.
Top-notch gear flips that script. Your ad can:
- Radiate cinematic clarity
- Deliver audio that feels like a conversation in the same room
- Embody the exact vibe your brand stands for
And here’s a secret: you don’t have to buy a single piece. At Cheap Commercials, we deliver the full kit—camera, crew, and cut—right to your project.
The Gear That Powers Our Professional Ad Production
Below is the actual kit we rely on—and the same stuff you’d want if you decided to take the DIY route yourself:
1. Professional 4K Cameras
Every ad we produce is shot with advanced 4K cameras that deliver pristine detail, rich color, and the kind of depth that draws viewers in.
From tight product pushes to scene-stealing talent moments, the sharpness of the image always elevates the message.
Managed and operated exclusively in-house—never a rental, always a staple.
2. Lighting Perfected
Even the best camera fails under poor light.
We ensure every frame shines bright with:
- Led soft panels delivering even, flattering light
- Reflectors sculpting fine details in product close-ups
- Diffusers softening shadows and evening out skin tones
Each setup is custom-tuned to match the soul of your brand.
3. Audio Done Right
A gorgeous shot with hollow sound rings cheap.
That’s why we always roll with:
- Lapel mics capturing clear, intimate voice
- Booms covering wider dialogues with depth
- On-site soundproofing hunting down and killing noise
Perfect audio is our bottom line.
4. Stabilizers & Camera Support
Leave the shaking to the amateurs.
We deploy:
- Solid tripods to lock every still frame
- State-of-the-art gimbals for buttery smooth movement
- Precision sliders for seamless lateral glides
The final cut will look as sharp and professional as a primetime spot—no hint of home-video wobble.
5. Post-Production Command Center
After the last clapboard, the real transformation starts in our edit suite.
We deliver:
- Sculpted editing—precise cuts, seamless transitions, custom overlays
- Bespoke color grading that sets the emotional tone and aligns with your brand
- Compelling sound design, crisp voiceovers, and balanced audio treatment
- Perfect subtitles, consistent branding, and clear, strategic calls-to-action
Every frame, every note, every tweak is handled by our in-house team—never farmed out, always finished to our exacting standard.
Leave Your Gear Worries Behind — We’ll Handle It All
We get it—every time you see a wishlist of cameras, lights, and mics it feels like too much to conquer.
That’s why we’re here to ease your mind.
Here’s how Cheap Commercials works:
- We provide every piece of gear
- Our team of pros is on-site
- Inventive direction is baked in
- From shoot to rendered cut, it’s on us
Just share your vision, and we guide it from spark to screen—no gaps, no extra tabs on your invoice.
Places Our Gear Really Excels
We’ve rolled out this rig for:
- Launching new products on camera
- Scroll-stopping Insta and FB ads
- YouTube pre-roll campaigns
- Trailers for live events
- Tight brand explainers
Every single time, clients say:
“Feels like big agency work, without the big bill.”
Final Thoughts
You can leave all the gear and know-how to us. No camera shopping. No software trials. No need to learn the art of video — just breaching the desire to reach your audience.
At Cheap Commercials, we build your brand story with the same professionalism we’d want for our own. Cinematic cameras. Skilled crews. Polished edits. The end result? Ads that draw attention, drive action, and make a lasting impression.