why video advertising?

We all know the power of video advertising. Video has the power to evoke memories… excitement… laughter.

Every minute of every day we are inundated with video marketing and advertising. And why? Because it WORKS! Video advertising is THE #1 method of marketing products and services… period.

video advertising and video marketing

Commercial advertisements reach more potential markets than any other advertising medium! Video is the most compelling and powerful media outlet today and the most powerful means of getting your word out. Video advertising allows you to convey your message through sight and sound, and builds credibility and trust with your audience.

Online video ads allow you to get your message in front of a very targeted market. Targeted campaigns ensures you are reaching customers who are most likely to be receptive to your ads. A good general practice is to create separate ad campaigns for the different audiences or genres you’re targeting.

– 86 percent of marketing professionals use video as a marketing tool
– 54% of consumers want to see more video content from a brand or business they support 
– Videos are a consumers’ favorite type of content to see from a brand on social media
– Video marketers get 66% more qualified leads per year (Optinmonster, 2020). Optinmonster also concluded that video marketers achieve a 54% increase in brand awareness. Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media.
– A survey conducted by Wyzowl shows that nearly eight out of every ten users have purchased a piece of software or app after having watched the brand’s video

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