Commercial Dictionary


Not sure what some of the terminology means? We’re here to help.


Animated graphics can be 2D or 3D visuals used to enhance your commercial.
HD stands for High Definition which is video with a resolution of 1920×1080. SD (standard Definition) has a resolution of 720×480.
You hear jingles every day on TV and radio like Alka-Seltzer, “Plop Plop, Fizz Fizz” and Oscar Mayer, “I Wish I Were An Oscar Mayer Wiener” and Juicy Fruit, “The Taste is Gonna Move You”.
Motion control is when you create motion on a still object. A typical example in commercials is zooming in and out of photos to give the illusion they are video clips.
NTSC, PAL and SECAM  are the video standards in different countries. If you are unsure of what standard your country uses you can check at
A title screen is a text page containing info like website URL, slogan, phone number, store location, etc..
Voice-over is the narration for your commercial.


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