We all know the power of video advertising. Video has the power to invoke memories… excitement… laughter.
Commercial advertisements reaches more potential markets than any other advertising medium… period! Video is the most compelling and powerful media outlet today and the most powerful means of getting your word out. The average American watches over 150 hours of television per month1, which allows advertisers the opportunity to engage their audiences while they’re enjoying their favorite shows. Video ads allows you to convey your message through sight and sound, and builds credibility and trust with your audience.
Online video ads have the same powerful means of getting your message in front of a very targeted market. Video marketing is as effective as TV in building awareness of your business. And they get results – like an average of a 20% increase in traffic to your website. Targeting campaigns ensures that you are reaching customers who are most likely to be receptive to your ads. A good general practice is to create separate ad campaigns for the different audiences or genres you’re targeting.
Source: 1 A2/M3 “Three Screen Report,” The Nielsen Company, 2009